Senior Technician in Marketing and Advertising (Published in RD 1571/2011, of November 4, establishing the title of Senior Technician in Marketing and Advertising).
Do you want to work as a marketing and e-commerce manager? Would you like to lead the company’s advertising campaigns or the research and commercial studies department? And the promotion and advertising of products and/or services? Are you motivated to coordinate SEO and SEM actions? How about designing advertising campaigns, marketing strategies, being a community manager, public relations…? With the CFGS Marketing and Advertising at La Salle you will do it with guarantee, professionalism and a job placement rate of 92%. You can also continue your studies at our University (Ramon Llull) with validations or do your own Master’s and Postgraduate degrees. Study in one of the largest educational networks in the world the higher degree training cycle in Marketing and Advertising.
| Customer, consumer and user service | Organization of customer service, consumer and user, Management and maintenance of customer data, Management of consumer service processes. |
| Design and development of communication material | Planning and organization of the communication plan, Elaboration of communication material. |
| Economic and financial management of the company | Entrepreneurship, company creation, and investment and financing, Sales and treasury operations, Accounting and business taxation. |
| Commercial research | Planning of business research, Exploratory phase of business research, Concluding phase of business research I Processing, analysis and conclusions. |
| Field work in commercial research | Selection, training and motivation of field work staff, Organization and control of field work staff. |
| Launch of products and services | Release Planning, Release Actions and Control. |
| Digital marketing | Digital marketing tools, Digital marketing plan. |
| Media and communication media | Media and communication media |
| Marketing policies | Commercial organization, Strategic marketing, Operational marketing, Marketing plan. |
| Public relations and organization of marketing events. | Public relations and business protocol, Organization of marketing events. |
| Professional English | Use of English (both oral and written) applied to the productive sector with the possibility of accrediting a B2. |
| Own module: Marketing 2.0 | Advanced Digital Marketing Strategies. |
| Marketing and advertising project | |
| Personal itinerary for employability I | Professional profile management and occupational risks. |
| Personal itinerary for employability II | Business development of an idea. |
| Sustainability applied to the productive sector | |
| Digitization applied to the productive sector |
With the qualification obtained in the Marketing and Advertising Training Cycle, you will be able to work on the development and monitoring of marketing policies and plans, analyzing the variables of the marketing mix to achieve the commercial objectives defined by the company.
You will also be able to plan and develop digital marketing actions and communication systems through the internet, to achieve the marketing objectives of the company’s e-commerce policy, such as applying SEO (Search Engine Optimization) policies, SEM (Search Engine Marketing) and Community Manager.
Likewise, you can design the company’s public relations policy or manage customer service and information, or the launch of new products on the market.
A graduate in marketing and advertising can work in companies such as:
Others.
Contingut en preparació.
Once you have the higher degree of CFGS Marketing and Advertising you can:
Our learning method is based on the student. Classes are experiential and manipulative, following the Learning by Doing methodology. A system full of resources to maximize and personalize learning.
Within this methodology, we combine other active learning methods that allow our students to train from practice, in a proactive and professionalizing environment, such as:
At La Salle we strongly encourage Soft Skills and active learning through activities, talks, outings, etc.:
Contingut en preparació.
Contingut en preparació.
The enrollment process is divided into 2 phases:
1. PLACE RESERVATION
To secure your place, you must make a transfer of €75 to the following account:
IBAN: ES19-2100-5000-58-0200207690
indicating the student’s first name, surname(s), and the program they are enrolling in.
Once the reservation transfer is received, you will get an email confirming your spot. If all spots are already taken, we will notify you as soon as possible to place you on the waiting list.
2. OFFICIAL REGISTRATION
To complete the registration process, you must fill in the registration form and have the following documents ready:
Admission Requirements (no minimum grade)
To be eligible for a Higher-Level Vocational Training program, candidates must have completed one of the following academic pathways:
If accessing a vocational training program through the Higher-Level entrance exam, the certificate must indicate which vocational program you can access. You may only register for programs listed in the certificate.
If you passed the entrance exam for a particular Higher-Level Vocational Training program but wish to pursue another, you must take the specific subject tests corresponding to the desired program.
If you obtained an exemption from the specific section of the entrance exam, you could only enroll in the vocational program for which you received the exemption. To enroll in another program, you must request another specific-subject exemption from the Department of Education, provided you can demonstrate professional experience.
If you have obtained a diploma from another Intermediate Vocational Training program (check compatibility with the center).
If you access vocational programs through the university entrance exam for candidates over 25 years old, you must present a certificate proving you’ve passed this exam. Certificates showing only completion of certain university subjects are not valid.
Keep in mind you can simultaneously study a vocational training program both on-site and remotely, provided you don’t enroll in the same credits/modules at both institutions.
If you are already enrolled in the vocational training program at another institution, you must also submit the documents proving your eligibility (degree or entrance exam certificate). Optionally, you can also submit a certificate with final grades to incorporate completed credits/modules into your record. Grade reports or evaluation notes are not valid.
If you obtained an official qualification abroad, you must request the corresponding validation. You will find all necessary information on the Department of Education website.
You may only enroll in a vocational training program if you provide a provisional registration receipt (volant d’inscripció condicional), which must be valid, and commit to communicating the resolution as soon as you receive it from the Department of Education.
No diploma will be issued without recognition of the qualification granting access to the vocational program.
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